For estheticians and clinic owners who run their own consultations
She smiled. She said she'd think about it.
So did the one before her.
Free. Mark how your last five consultations ended and see which one keeps coming back. Send me that one, and I'll write back myself with the first thing I notice.
Was it the price? Did I talk too much? Did I miss something?
The consultation that went badly is easy to explain. It's the one that felt right and went nowhere that follows you home.
You have changed the price.
You have changed the follow-up.
You have changed the way you explain the treatment.
Every one of them cost you a season, and not one of them told you which one was the problem.
Memory keeps the ones that hurt. It doesn't keep the pattern.
The Pattern Check doesn't ask you to answer any of that.
It asks you to stop looking at one consultation and look at five.
There is no script to learn, and nothing you have to say differently tomorrow.
Nothing here asks you to become a salesperson. It asks you to look at five conversations you have already had.
Ten minutes, and your own last five clients.
Clair, CAREPLAIN
Before you start
Your last five consultations. Real ones, in the order they happened. First names or initials are enough.
This is not a report card. Nobody sees it unless you decide to send it.
You're looking for one thing: how each one ended.
Ten minutes. Let's look.
Who this is for
Worth ten minutes if
- You can name how your last five consultations ended.
- At least one of them felt right and went nowhere.
- You have never seen the five of them written down next to each other.
Not yet, if
- Your consultations already close the way you want them to.
- You have had fewer than five. The pattern needs five to show.
- You want the words to say next time. This shows you what happens first.
Step One
How did each one end?
For each consultation, mark the ending that matches. One mark each.
Don't overthink it. Use the ending you remember first.
Your marks stay on this device. Nothing is sent anywhere.
0 of 5 marked
Mark all five. The ending that keeps repeating is your consultation pattern, and it will show itself right here.
A pattern you can see is a pattern you can change.
Step Two
Sit with it for a second
Is your pattern the one you expected?
The ending that repeats is rarely the one owners expect.
Which of the five did you think was the exception? Look at it again.
And notice the first explanation that came to mind. The price. The leads. The time of year. It arrived before you looked.
A pattern with a name stops following you home.
The consultation you can explain is the one you stop replaying at eleven at night.
And underneath all of it, being able to say yes to a plan you keep postponing, without doing the maths first.
Don't explain it. Just notice it.
Step Three
Look one layer deeper
Write your answer on the line under each question. A sentence is plenty, and you can skip any of them.
What I'll see in your pattern
I've sat in more than 24,600 of these conversations, so yours will look familiar to me. I read every one that comes in.
Your Pattern Note is a short personal email. One thing I noticed in what you send, and one thing to notice in your next consultation.
You show me where they stopped.I'll show you where I would look.
Your three answers from Step Three go with this. Your five client rows never leave this device.